Public Relations Executive
United Kingdom/ France/ Netherlands
Responsibilities
● Build, develop, and maintain strong relationships with journalists, media outlets, influencers, and key industry stakeholders to maximise positive brand exposure.
● Draft, edit, and distribute press releases, media kits, corporate announcements, and other PR materials that reflect the brand’s tone and values.
● Plan, coordinate, and execute PR campaigns to enhance brand awareness, product desirability, and market presence in the beauty and aesthetics industry.
● Oversee event publicity, including product launches, press previews, VIP events, and industry exhibitions, ensuring a premium and consistent brand image.
● Monitor media coverage across print, digital, and broadcast channels, compiling regular reports and identifying opportunities to strengthen brand visibility.
● Act as a brand spokesperson when needed, managing both proactive and reactive communications in alignment with company messaging.
● Collaborate with internal teams — marketing, product development, and leadership — to ensure PR strategies support wider business goals.
The Ideal Candidate
● Proven PR experience within beauty, aesthetics, or luxury retail, preferably with a portfolio of high-profile campaigns.
● Exceptional communication, writing, and storytelling skills, with the ability to adapt tone for different audiences and platforms.
● Existing network of relevant media and influencer contacts is highly desirable.
● Skilled at balancing creative campaign ideas with a strategic, results-driven approach.
● Highly organised and confident managing multiple projects and tight deadlines in a fast-paced environment.
● Comfortable representing the brand at public and industry-facing events.
The annual base salary for this role is £28,000 – £42,000, depending on experience. Applicants must have the legal right to work in the United Kingdom at the time of application. This position operates within a formal office environment, where professional dress is required at all times. To maintain focus and productivity, personal mobile phone use is limited to the lunch break, and snacking is not permitted during working hours. At Reliable Medicare, we offer a dynamic and high-profile environment where you’ll have the opportunity to build influential relationships, deliver impactful PR campaigns, and shape the public perception of our luxury beauty and aesthetics portfolio.
Company Overview:
Reliable Medicare Ltd, with an annual turnover of approximately £20 million, is a highly esteemed retail and wholesale supplier of aesthetic products in the UK and globally, with our headquarters in Birmingham. Our rapid growth and continued success are driven by our commitment to offering the latest products at competitive prices, anchored by our core values of quality, reliability, and honesty. We invite you to join our dynamic team.
We are looking for a dynamic and experienced Professional Live Streamer to join our growing team. This is an exciting opportunity for a confident individual to showcase their skills, engage with our audience, and drive significant sales through live streaming platforms.
Key Responsibilities:
Host and perform live-streaming sessions to promote and sell our range of products.
Engage with viewers in real-time to build brand awareness, answer questions, and offer product recommendations.
Drive and achieve a minimum sales target of £500K per month through live streaming channels (Amazon Live, TikTok, Instagram, YouTube etc.).
Develop and execute creative content strategies to increase viewership and customer engagement.
Track live stream performance metrics, providing reports and insights for continuous improvement.
Collaborate with the marketing and sales teams to align content with promotional campaigns.
Stay updated on trends in live streaming and e-commerce to enhance audience interaction and sales conversion.
Required Skills and Qualifications:
Proven experience in live streaming on platforms.
Consistent track record of hitting significant sales targets (preferably £500K+ in monthly revenue).
Strong communication and presentation skills, with the ability to engage and retain a live audience.
Knowledge of beauty, aesthetic or luxury products is a plus.
Ability to handle technical aspects of live streaming (lighting, camera setup, audio, etc.).
Comfortable working in a fast-paced, target-driven environment.
Ability to work independently and as part of a team to meet company objectives.
Compensation and Benefits:
Salary: Competitive Base + 10% Commission (negotiable based on experience).
Bonus System: Performance-based bonuses, with guaranteed 6-month bonuses paid in June and December.
Uniform Allowance: Compulsory wearing of formal office attire with an annual uniform allowance of £800.
Phone Usage: Personal phones are not to be used during working hours, only permissible during lunch breaks.
Job Types: Full-time, Permanent
Work Schedule: 40 hours per week, Monday to Friday (8:30am - 5:30pm), with a 1-hour lunch break.
Holidays: 20 days of annual leave, plus bank holidays.













