Our story traces back to 1899, rooted in a spirit of medical excellence, professional service and community care.

85-87 Cornwall Street in Birmingham has long been connected with medical practice and professional care. Built for Dr J. E. Parrott, the address became part of a local story centred on trust, skill and service.

Today, that sense of reliability continues through Reliable Medicare and the RM365 Group, carrying the address into a modern era of aesthetic beauty supply.

Through the 20th century, the building continued its connection with healthcare and professional consultation. Doctors, dentists, consultants and practitioners each contributed to the address becoming known as a place where care and expertise mattered.

This is the thread that links the past to the present: not a single moment, but a long habit of precision, responsibility and trust.

Reliable Medicare honours that heritage by supporting the people who now deliver modern aesthetic treatments, supplying clinics with products, knowledge and dependable service.

Reliable Medicare emerged as the third generation of this legacy, carrying forward the tradition of medical precision and transforming it into a forward-looking enterprise in aesthetics and healthcare.

From this point, the focus became clear: to make genuine aesthetic products, skincare and clinic supplies easier to access through a responsible, service-led supply network.

By 2017, Reliable Medicare had become a trusted name for thousands of clinics and practitioners across the UK. As the business grew, so did the need for stronger access, clearer communication and more consistent support.

The London presence marked an important step in that growth, helping the business serve customers beyond Birmingham while staying connected to its original headquarters.

By 2022, Reliable Medicare had expanded beyond the UK, strengthening its European presence and building new connections across international markets.

This period marked an important step for the RM365 Group, with France becoming a key European chapter and the Netherlands supporting a wider regional customer base. Alongside this, Dubai represented the group’s ambition to connect with professional markets beyond Europe.

What began as a UK-based supply business continued to grow into a broader international network, shaped by service, trust and long-term customer relationships.

In 2024, the group took a pivotal step in its transformation with the creation of KYM, a sister brand specialising in luxury pre-owned fashion and accessories.

Alongside this, the group formalised its CSR and ESG framework, reinforcing commitments to environmental responsibility, inclusivity and wellbeing.

This marked a new stage in the RM365 story: expanding beyond one sector while keeping trust, authentication and responsible growth at the centre.

In 2025, the group introduced YXA, a brand translating the legacy of professional standards into modern skincare innovation, sustainability and aesthetic excellence.

This period also saw the opening of the London flagship store, creating a more experiential space for professionals and clients to connect directly with the RM365 vision.

Guided by long-term responsibility, the group also began a five-year social-impact roadmap spanning education, healthcare, environmental sustainability and local development.

Today, Reliable Medicare operates as part of the wider RM365 Group, supporting aesthetic professionals with dependable product supply, brand knowledge and service built around long-term trust.

Our identity remains rooted in Birmingham, while our work continues across professional beauty and aesthetics. The group now connects multiple brands and markets, each shaped by its own customer needs and united by a shared standard of authenticity, service and responsibility.

From Cornwall Street to the wider aesthetics industry, our legacy is not only where we come from. It is the standard we continue to work by.