This building was first established as a doctor’s practice, laying the foundation of precision, trust, and care that would shape generations to come. Built for Dr J. E. Parrott, a respected physician, 85–87 Cornwall Street was dedicated from the outset to medical expertise and community wellbeing — a legacy of trust that continues to endure today.

Through decades, the spirit of community service and medical dedication remained rooted here, fostering a legacy of excellence. The building continued its role in healthcare throughout the 20th century, welcoming dentists, consultants, and medical practitioners. Well into the late 20th century, it remained a trusted place of care, carrying forward traditions of expertise and service that Reliable Medicare would later inherit and build upon.

Reliable Medicare emerged as the third generation of this legacy, carrying forward the tradition of medical precision and transforming it into a forward-looking international enterprise in aesthetics and healthcare. Guided by this inherited spirit, we set out with a clear mission: to drive innovation across the aesthetics and beauty industry while embedding responsibility at our core—supporting local charities, advancing education, and strengthening public wellbeing.

As our business expanded, so too did our responsibility. By 2017, Reliable Medicare had supplied over 5,000 practitioners and clinics across the UK, establishing trusted partnerships across the aesthetics sector. To better serve this professional network, we established a main office in central London, enhancing access and support nationwide.

By 2022, our international operations expanded across multiple continents, supplying clinics and professionals worldwide. This momentum drove our first major European expansion, with new offices in France, the Netherlands, and Dubai, establishing RM365 Group as a truly global presence. As our reach grew, so did our sense of responsibility: we extended our social impact across borders, partnering with international charities and public-interest initiatives so our influence is measured not only by scale, but by positive change.

This year marked a pivotal step in our transformation into a multi-brand group with the creation of KYM, our sister brand specialising in luxury pre-owned fashion and accessories. In parallel, we formalised our CSR and ESG framework, reinforcing commitments to environmental responsibility, inclusivity, and wellbeing, and strengthening partnerships with organisations such as Teenage Cancer Trust and Changing Faces.

Honouring the heritage and timeless values that shape our identity, we introduced YXA, a brand that translates this legacy into modern innovation, sustainability, and excellence in aesthetics. The debut of YXA marked a defining moment alongside the opening of our London flagship store, where Reliable Medicare evolved into an experiential space for professionals and clients to connect directly with our vision. Guided by long-term responsibility, we initiated a five-year social-impact roadmap spanning education, healthcare, environmental sustainability, and local development—broadening horizons while staying true to the principles that have inspired us for generations.