Chief Financial Officer (CFO)
United Kingdom/ France/ Netherlands
Responsibilities
● Lead all aspects of finance, including planning, treasury, tax, audit, reporting, and risk control across UK and EU entities.
● Build and manage scalable financial frameworks to support cross-border operations and preparation for a U.S. IPO.
● Oversee investor relations, mergers and acquisitions, and capital raising strategies (debt and equity).
● Optimise internal controls, cost structures, and working capital models to enable sustainable growth.
● Collaborate with the CEO and board on strategic initiatives, growth planning, and international expansion.
● Drive financial strategies that align with Reliable Medicare’s B2B2C supply chain integration, multi-channel distribution, and cross-border compliance operations.
The Ideal Candidate
● Master’s degree or above in Finance, Accounting, or Economics; CPA/ACCA preferred.
● Minimum 8 years’ experience in senior finance roles, ideally in e-commerce, consumer health, or platform-based businesses.
● Proven track record in international tax structures, IFRS/UK GAAP compliance, and cross-border finance.
● IPO experience (NASDAQ or HKEX) strongly preferred.
● Entrepreneurial mindset with a hands-on approach and strong communication skills in English; French is an advantage.
● Background in companies such as JD Health, Amazon, Yatsen, Shein, or Farfetch is highly desirable.
The annual base salary for this role is £180,000 – £250,000, depending on experience. Applicants must have the legal right to work in the United Kingdom at the time of application. This position operates within a formal office environment, where professional dress is required at all times. To maintain focus and productivity, personal mobile phone use is limited to the lunch break, and snacking is not permitted during working hours. At Reliable Medicare, we offer a dynamic environment where you’ll have the opportunity to shape financial strategies, drive global growth, and play a pivotal role in our upcoming NASDAQ IPO.
JOIN OUR TEAM
Inclusive Hiring
We believe talent comes in many forms. At Reliable Medicare, our recruitment process focuses on skills, passion, and potential — not background. Every candidate is given equal opportunity to showcase their abilities and become part of our growing team.
Diversity & Equality
Our strength lies in our differences. We celebrate diversity and champion equality across every level of our business. From decision-making to daily operations, we ensure every voice is heard and respected, fostering a workplace where everyone can thrive.
Company Overview:
Reliable Medicare Ltd, with an annual turnover of approximately £20 million, is a highly esteemed retail and wholesale supplier of aesthetic products in the UK and globally, with our headquarters in Birmingham. Our rapid growth and continued success are driven by our commitment to offering the latest products at competitive prices, anchored by our core values of quality, reliability, and honesty. We invite you to join our dynamic team.
We are looking for a dynamic and experienced Professional Live Streamer to join our growing team. This is an exciting opportunity for a confident individual to showcase their skills, engage with our audience, and drive significant sales through live streaming platforms.
Key Responsibilities:
Host and perform live-streaming sessions to promote and sell our range of products.
Engage with viewers in real-time to build brand awareness, answer questions, and offer product recommendations.
Drive and achieve a minimum sales target of £500K per month through live streaming channels (Amazon Live, TikTok, Instagram, YouTube etc.).
Develop and execute creative content strategies to increase viewership and customer engagement.
Track live stream performance metrics, providing reports and insights for continuous improvement.
Collaborate with the marketing and sales teams to align content with promotional campaigns.
Stay updated on trends in live streaming and e-commerce to enhance audience interaction and sales conversion.
Required Skills and Qualifications:
Proven experience in live streaming on platforms.
Consistent track record of hitting significant sales targets (preferably £500K+ in monthly revenue).
Strong communication and presentation skills, with the ability to engage and retain a live audience.
Knowledge of beauty, aesthetic or luxury products is a plus.
Ability to handle technical aspects of live streaming (lighting, camera setup, audio, etc.).
Comfortable working in a fast-paced, target-driven environment.
Ability to work independently and as part of a team to meet company objectives.
Compensation and Benefits:
Salary: Competitive Base + 10% Commission (negotiable based on experience).
Bonus System: Performance-based bonuses, with guaranteed 6-month bonuses paid in June and December.
Uniform Allowance: Compulsory wearing of formal office attire with an annual uniform allowance of £800.
Phone Usage: Personal phones are not to be used during working hours, only permissible during lunch breaks.
Job Types: Full-time, Permanent
Work Schedule: 40 hours per week, Monday to Friday (8:30am - 5:30pm), with a 1-hour lunch break.
Holidays: 20 days of annual leave, plus bank holidays.